Love the Forever Changes on Rolling Stone Magazine Top 500 albums

The Love album “Forever Changes” is on the Rolling Stone Top 500 albums. I know Love from the classic song “Seven and Seven Is.” From that song, I would think Love is a hard rock band that never made it because they sounded like any other hard rock band. In truth there are many competing factors.

This album, “Love Changes”  will change your view. “Andmoreagain” is a breezy folk rock song. In 1967 while other bands did psychedelic songs, “The Old Man” has violins and folk. The hit was “Alone Again Or,” another change in genre and tempo. It’s so different that it’s timeless. From garage rock to this, fans at the time said this band was into something big.

Why didn’t they?

This book, The Book of Love will tell you why. Arthur Lee blamed many in the business. Publicists that demanded too much. Record Executives didn’t want to nurture them like other artists. Promotion didn’t get them. Arthur Lee also ruined his own career. He struggled for years, picked fights and didn’t pursue chances that would have advanced the band. It wasn’t even that he didn’t want to be a sell out. He just didn’t go along. He found his stride later, but the clock was running out.

If you get the chance, listen to this amazing album. The book about this band is available at bookstores.

Here is a link to the book: https://www.amazon.com/Forever-Changes-Arthur-Book-Love-ebook/dp/B0BPHKFVCM/ref=sr_1_1?crid=2N33CYF9C3YFE&keywords=arthur+lee+forever+changes&qid=1683745692&s=books&sprefix=arthur+lee%2Cstripbooks%2C355&sr=1-1